Featured above is a brilliant campaign for a very important cause. The video explains how ANAR Foundation manages to send out distinct images and messages to two specific target markets: The adults and children.
By utilizing an outdoor lenticular, this advertisement gets its messages across, and reaches out to abused children even when they are walking directly beside their aggressors.
Simple, but brilliant idea.
Título: Sólo para niños
“ANAR Foundation manages in Spain the european unique phone number 116 111, to attend children and teenagers under a risk situation. On this telephone number, only for minors, they can find the help they need in a totally anonymous and confidential way. But, how can we get our message to a child abuse victim, even when they are accompanied by their aggressor?
Knowing the average height for adults and children under 10,GREY has created two different messages. Using an outdoor lenticular we show adults an awareness message, while children see a message where we offer them our help and show them the telephone number. A message only for children.”